One of the questions eshop owners may often have is which one is suitable for their Magento 2 Community edition, or the Enterprise edition?” We’ll try here to explain differences and help you understand what’s best for your business.
For businesses with a limited number of products and visitors, the choice is obvious: the latest version of the Community edition making of course through time all necessary updates. This version offers everything the standard Eshop requires. Your costs are limited to a domain name, webspace and a good – preferably certified – Magento programmer. Use of this version of Magento is free of charge.
For businesses with a web presence in multiple countries, multiple languages, thousands of visitors, and many products, Magento Enterprise is the answer. This version has everything that you can find in the Community Edition but with a number of additional features, especially when in comes to scale and performance.
The following features are available exclusively with the Magento 2 Enterprise Edition:
Support from Magento
As an Enterprise owner, you receive technical support from Magento and you are free to use the same diagnostic tools they use themselves. You are assigned a dedicated account manager and can access the Expert Consulting Group. You also have exclusive access to quarterly extended releases to ensure that your Eshop keeps growing.
Powerful scalability and performance
With Enterprise it’s possible for customers to save their shopping cart contents, which improves performance during peak traffic hours. There’s support for running multiple MySQL databases and clustering for quicker data retrieval. Databases can be reserved for different uses. For example, you can set up separate databases for checkout, order processing, and product data, to ensure that the ordering process isn’t affected by product edits.
Marketing & Merchandising
Magento Enterprise makes a more personal shopping experience possible. There’s a built-in points system, gift registry and multiple wish-lists, features that increase customer loyalty. It’s also possible to organize exclusive private sales events.
Customer profiles can be constructed using custom attributes. Specific customer segments can be targeted with flexible pricing rules, discount codes and promotions.
The new drag-and-drop Visual Merchandising Tools greatly simplifies the creation of product categories as well as the grouping of products.
Related, upsell- and cross-sell products can be assigned according to a number of rules, ensuring the automatic display of relevant products.
The integrated Solr search method delivers quicker and more accurate search results.
Enterprise Edition also offers automated e-mail messaging, useful for sending a reminder when a customer abandons a filled shopping cart, or wants to receive updates on products saved to a wish-list.
Extending customer loyalty
Using the standard point system, customers can receive loyalty points by placing an order, subscribing to a newsletter, or writing a review. Points can be converted to discounts when making a purchase. It’s possible to set limits on the number of points to be collected, or to set an expiration date on points earned.
Store credit can be issued for returns. Gift card implementation is simple. When organizing private sales events, it’s also possible to use the new “Invite-a-Friend” feature.
Customers can set up gift registries for special events. Thanks to automated e-mail messaging, friends and family can easily purchase products from the registry and opt for gift-wrapping or other special packaging.
Better Management Tools
The Enterprise RMA module is the most efficient manner to process returns. Customers announce their returns in the Eshop. From there, the entire process is automated, including the sending of e-mail instructions to the customer.
To increase efficiency, importing and exporting products and customer data can be scheduled to ensure that new data enters the system at the most opportune moments.