Toshiba Corporation is a Tokyo-based, Japanese company that offers a broad range of products and solutions for the residential, commercial, and industrial sectors. Toshiba’s innovative spirit and notion of embracing change as a means of progress, guarantees providing quality products to its customers and constantly introducing improvements to them.
The Toshiba website’s users, having serious purchase intent, pay attention to the detailed presentation of the product and its characteristics. Shoppers want simple and key information about the product they are interested in, so with the appropriate information hierarchy, visual symbols and practical features as the “Friendly Print” icon, shoppers are able to comprehend faster and easier the fundamental information provided about the product.
Connecting the online world to the physical one is always a challenge. But with the proper screen map layout and location list, the traffic to physical stores can be increased. On Toshiba’s Store Locator page, we chose the split screen layout between list and map view with a clear search box and red pins on the map that indicate physical stores. The users can either search for “Selling Points”, “Associates” or both.
The Toshiba website’s users, having serious purchase intent, pay attention to the detailed presentation of the product and its characteristics. Shoppers want simple and key information about the product they are interested in, so with the appropriate information hierarchy, visual symbols and practical features as the “Friendly Print” icon, shoppers are able to comprehend faster and easier the fundamental information provided about the product.
Connecting the online world to the physical one is always a challenge. But with the proper screen map layout and location list, the traffic to physical stores can be increased. On Toshiba’s Store Locator page, we chose the split screen layout between list and map view with a clear search box and red pins on the map that indicate physical stores. The users can either search for “Selling Points”, “Associates” or both.
