WordPress has been around since 2003 and over the last few years it has become the content management software of choice for most websites. Here are the main reasons why Word Press is so popular and an ideal choice of platform for your company’s website.
Ease of Use: WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.
Manageable from Any Computer: WordPress is browser-based. You can login from any Internet connected computer and manage your site.
No HTML Editing or FTP Software Required: WordPress is a self-contained system and does not require HTML editing software. You can create a new page or blog post, format text, upload and edit images, documents, video files etc. all without the need for additional software.
Search Engines Love WordPress Sites: The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.
You Have Control of Your Site: With WordPress, you have control of nearly every aspect of your site and can easily make updates yourself.
The Design of Your Website is 100% Customizable: The look and feel of the site can be 100% customized so that you can provide a unique experience to your visitors.
A Blog is Built-in and Ready to Go: Blogging capabilities are built-in and are easy to integrate, if desired.
Easy Functionality extension with Plugins: You can add an event calendar, video gallery, Facebook Fan Box and much more to your site with plugins, most of which are free or reasonably priced.
Your Site Can Grow as Your Business Grows: WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site without compromising the performance.
Multiple Users: The administrator of a WordPress site can set-up multiple users for the website and assign access levels and capabilities to each one.