Basis is an import, B2C2B company which operates on the trading of expendables and office machinery. More than 30.000 product codes fully satisfy the needs of over 3.000 customers, in Greece and worldwide. Additionally to the wide range of selling products, Basis’ workforce technical expertise makes the company a reliable expendables supplier.
Focused on creating an Advanced B2B Commerce Functionality, this project fully transformed the information systems of this business. Basis started as an ordinary physical supplier that pulled off its financial business processes with traditional software products (Microsoft Excel\Word etc.) or even with handwritten documents. In total, digital business-to-business transformation for this customer meant:
Adding an enhanced sticky bar on the page, was key in creating an easy and flexible customer’s journey. “Description”, “Technical Characteristics” and “Ratings & Reviews” buttons, anchor to the appropriate sections on page and offer quick and uncomplicated navigation. This sticky bar also gives the customers easy access to the “Add to Cart” button, so they can add their product to their shopping cart at any time.
Every online shopper compares products. Based on this fact, we created a clear and simple product comparison tool that allows customers with serious purchase intent, to make faster and more confident decisions. Based on B2B and B2C customers’ needs, the comparison page displays: after-tax and tax-free price, product code, a short description with the product’s main characteristics, the manufacturer and the color of product. When the shopper has made a choice, the “Add to Cart” button is there to complete the comparison procedure.
Focused on creating an Advanced B2B Commerce Functionality, this project fully transformed the information systems of this business. Basis started as an ordinary physical supplier that pulled off its financial business processes with traditional software products (Microsoft Excel\Word etc.) or even with handwritten documents. In total, digital business-to-business transformation for this customer meant:
Adding an enhanced sticky bar on the page, was key in creating an easy and flexible customer’s journey. “Description”, “Technical Characteristics” and “Ratings & Reviews” buttons, anchor to the appropriate sections on page and offer quick and uncomplicated navigation. This sticky bar also gives the customers easy access to the “Add to Cart” button, so they can add their product to their shopping cart at any time.
Every online shopper compares products. Based on this fact, we created a clear and simple product comparison tool that allows customers with serious purchase intent, to make faster and more confident decisions. Based on B2B and B2C customers’ needs, the comparison page displays: after-tax and tax-free price, product code, a short description with the product’s main characteristics, the manufacturer and the color of product. When the shopper has made a choice, the “Add to Cart” button is there to complete the comparison procedure.
